By celebrating the states’ unique histories and crafting messages tailored to each state’s needs, the resulting campaigns sought to engage voters on a personal level.
In 2016, a record number of Iowan women ran for office. Drawing inspiration from the traditional Midwestern barn quilt, “Women Win” encouraged Iowan women to join together in support of each other and to influence change in their state.
“Our Colorado” united Democratic Coloradan supporters and provided a platform for sharing individual stories. We transformed the circle in the Colorado state flag into a speech bubble to represent the cultural significance of storytelling.
To celebrate Nevada’s role in hosting the final debate of the 2016 cycle, a special placard and mini social campaign were designed to honor the multidimensional nature of Nevada’s state pride.
The Fellows program provided an opportunity for political newcomers to become involved with the campaign process.
Getting people to vote early, and in person, was a huge goal for the Ohio team. They used FOMO (“fear of missing out”) as a motivational tool to do so.
For the first and only vice presidential debate, we helped Virginia voters showcase their pride in Tim Kaine, which showcased Tim’s personal “raised eyebrow” emoji.
Iowa was the first battleground state to begin early voting. 1OWA, as it came to be known, was inspired by the state flag and the notion of being #1.
This campaign began as a Wisconsin digital campaign to highlight stories of volunteers, and was adopted by states nationwide.
Team Digital Organizing