Facing an unpredictable opponent, we launched a flurry of websites aimed at highlighting policy differences between Hillary Clinton and Donald Trump, checking facts, and raising money. All of our work was based in evidence, and we found inventive ways to share that knowledge with supporters.
For the first presidential debate, we launched Literally Trump: a (non-exhaustive) database of all of the conspiratorial, insulting, and duplicitous statements Donald Trump had made during his campaign. Literally Trump served as a fact checker on the candidate; visitors could search any phrase or topic, and were encouraged to react by sharing the quotes on social media.
Hillary Clinton’s history of public service is vast and consequential, and we wanted to remind voters of all her accomplishments. Way Back When allowed people to shuffle through the years and land on a random comparison of what Hillary and Trump were doing at that particular moment in time—and their résumés couldn’t be more different.
In an election year with an unprecedented amount of breaking news, our team built an agile method of publishing thoroughly researched articles on Donald Trump, providing a detailed analysis of his questionable business dealings.
We created Trump Yourself to communicate the petty insults Trump had been spewing at women, minorities, and other marginalized groups, to allow the rest of the country to feel the connection between his words and the individuals he was attacking.
Donald Trump was notorious for his erratic tweets, late-night tweetstorms, and tendency to fire back at people on Twitter. We built a fundraising tool that was responsive to his Twitter activity: every time he tweeted, Hillary’s campaign received donations.
Jackie Lay, Illustration
AdWeek, HillaryClinton.com’s New ‘BuzzFeed-esque’ Timeline Takes a Hammer to Trump’s Past While lauding her last four decades
AdWeek, Hillary Clinton’s campaign just created a way to make money from Donald Trump’s tweets
CNET, Hillary Clinton invites you to ‘Trump Yourself’
CNN, Clinton trolls Trump with donation tool
Daily Dot, New Clinton campaign website ‘Art of the Steal’ takes on Donald Trump’s business record to task
The Hill, New Clinton tool lets supporters auto-donate every time Trump tweets
Inc., 5 social media lessons from Hillary Clinton’s ‘Trump Yourself’ Facebook app
NPR, Fact check: first Presidential debate
Mashable, Clinton is calling out Trump tweets in the most lucrative way
Mashable, Hillary Clinton turned her website into a fact checker for the debate
Mashable, Hillary Clinton’s new tool lets you #TrumpYourself
Time, Hillary Clinton tells people to ‘Trump Yourself’ on Facebook
Washington Examiner, Clinton campaign hits Trump’s business failures with ‘Art of the Steal’
Washington Post, Clinton campaign invites you to ‘Trump Yourself’
Wired, Millions of people checked out Clinton’s debate fact-check site