The first political pins date back to the 1789 inauguration of George Washington, and the first mass-produced and collectible pins were from the 1896 McKinley-Roosevelt presidential campaign. Since the very first American election, wearing your political affiliation has been a prominent part of election culture. At Hillary for America, merchandise was a way to engage our supporters through fundraising. Our program brought in more revenue than any preceding campaign (ever).
There were many memorable milestones on the road to November 8: events like winning Super Tuesday, Little Tuesday, reaching the one-year mark, and the day our candidate received the nomination. As a way to share these big moments with our supporters, buttons and magnets were made to commemorate the achievements.
Over the course of the campaign, many illustrators and designers volunteered their work. Using their creativity, we expanded our collection to niche objects like scarves, fabric buttons, and a coloring book.
Samantha Hahn, Illustration
Julia Rothman, Illustration
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