Love Trumps Hate

In December of 2015, when the other side ratcheted up the hateful language, we knew we needed to respond. What started out as a simple three-word message ultimately became the call-to-action of the election.

We began with a social graphic, around 11am, and supporters went bonkers. By 1pm we were selling bumper stickers. That’s how the process worked: fast and responsive.

It’s tough to look at the way Meg Vázquez resolved the design and think that the choices were so deliberate, but they were. Simplified typography and color alone were all it needed. It was intentionally undesigned, as with many things within our brand, to allow for our supporters to fill it with their own meaning.

#WeTrumpHate is a film inspired by the values and beliefs that connect young voters in America and a rallying cry to participate in the process this November by electing Hillary Clinton. WE TRUMP HATE // SCRIPT We believe in...We. The People. The next generation of America A future where minorities ARE the majority. We believe… In bridges over walls. Education over incarceration. And many over one. We believe… Addiction is a crisis. Not a crime, not a sentence. A disease. We believe… That prisons are for killers not for tokers But the rapists and the brokers who broke us. We believe…. That 20 veterans Who put their lives on the line in lands far away Should not die every day in their own... We believe… They should come home. We believe… That sickness can be treated And cures can be created When healthcare’s not a privilege It’s a right. We believe… That protest Peaceful protest is patriotic. Whether kneeling down or speaking up Standing still or shouting out. We believe… We believe in the fight. For black lives Clean water and a liveable wage. We fight for these rights ‘Cause they’re right. We believe… That public colleges should be affordable ...for ALL. In equality, not a wall! This land is my land, your land, OUR land. We believe... In faith in one another Not fear of the other. That refugees deserve refuge. And women's rights are human rights. We believe... That racism sexism homophobia xenophobia are real. We believe they exist just as much as we believe in the possibility of their extinction. But only if we stand together. If we believe in...We. Because in the end, if we believe in each other Believe in an America where our people are as united as our states. We trump hate. #WeTrumpHate CREDITS Director Tucker Walsh Writer Samantha Levin Writer Lucy Alibar Writer Gideon Jacobs Executive producer Kate Oppenheim Executive producer Michael Gottwald Executive producer Josh Penn Producer Annmarie Pisano Creative Producer Kathryn Berk Producer Jonathan Figueroa Post Producer Drew Weigel Production Manager Lizzie Shaprio Creative Developer & 2nd Unit Director Alex Budman Director of Photography Ed David 2nd Unit Director & Camera Operator Charlotte Hornsby Camera Operator Maria Rusche Editor Liz Deegan Editor Adam McClelland Assistant Editor Matthew Burke Assistant Editor Thomas Gilson Colorist Shawn King Assistant Director Shane Kalman Titles Jordan Bruner Sound Mix Calvin Pia, Kira MacKnight Composer Salomon Ligthelm

“Love Trumps Hate” became a slogan adopted by supporters all over the country, in protest and in celebration. People chanted it and other Democratic candidates said it. The message still lives on today, reminding us of the power of good to overcome the power of evil.

Collaborators

Team Social

Press

AIGA, The design director behind “Love Trumps Hate” on designing for Hillary Clinton