The email team asked design to come up with a few sticker options. They had no copy, no design brief—just a need for three sticker ideas so they could run a contest for members of the campaign mailing list. Recipients were asked to vote on their favorite sticker, and would then receive the winning choice by mail.
“I’m with her”—the brainchild of Ida Woldemichael—was the winner. It was so simple but so unmistakable, as there was just one “her” in the race—and it soon gained traction.
On October 24, 2015, Hillary Clinton and other Democratic candidates spoke in Des Moines, Iowa, and at the end of the candidates’ speeches, the crowd started chanting “I’m with her.” At the same time, #ImWithHer took off on social media, and it became apparent that the sticker message resonated with our supporters after only being out in the world for a short time.
Our supporters took one little sticker and made it their own, and as a result of its popularity we eventually brought it back into our core brand, producing it on merch, signage, and so much more. And it still lives on today.
Team Content & Social