The internet has increasingly become the most efficient way to register voters. For the 2016 election, we rebranded and rebuilt iwillvote.com, a longstanding voter information site operated by the DNC, to drive higher voter turnout.
In a campaign-wide effort to make voting easier, we invested heavily in creating a fast and seamless mobile experience. From checking their voter status to finding their polling place, we walked voters step-by-step through the often complicated process.
Inspired by standardized forms, we designed a visual language that was optimized for performance, legibility, and ease. Because the function of iwillvote.com was simply to make voting easier, we gave it a neutral and straightforward identity.
Along with on-the-ground efforts, we encouraged voters to share their registration and voting status with their friends online. Geo-targeted content allowed voters in different states to customize their message to local audiences.
The visual brand extended to motion graphics that educated users on the various ways they could register and vote.
Jackie Lay, Animation & Illustration