I Will Vote

The internet has increasingly become the most efficient way to register voters. For the 2016 election, we rebranded and rebuilt iwillvote.com, a longstanding voter information site operated by the DNC, to drive higher voter turnout. 

In a campaign-wide effort to make voting easier, we invested heavily in creating a fast and seamless mobile experience. From checking their voter status to finding their polling place, we walked voters step-by-step through the often complicated process. 

Inspired by standardized forms, we designed a visual language that was optimized for performance, legibility, and ease. Because the function of iwillvote.com was simply to make voting easier, we gave it a neutral and straightforward identity. 

Along with on-the-ground efforts, we encouraged voters to share their registration and voting status with their friends online. Geo-targeted content allowed voters in different states to customize their message to local audiences.  

Collaborators

Team Tech
Jackie Lay, Animation & Illustration

Press

BuzzFeed, The Clinton campaign knows when you stopped filling out your voter registration form