Technology changes so much in four years that a good digital advertising team will be building the airplane while they're flying it. Our digi ad designers adapted to new platforms quickly and flexed the brand to balance tone and consistency as audiences changed.
We designed hundreds of ads over the course of the campaign. Here’s a collection of our favorites.
Team Audience Development
Jackie Lay, Illustration
Fusion, Hillary Clinton slams Donald Trump’s tax return dodge with ‘Monopoly’-themed Snapchat attack
Mashable, Cool millennial Hillary Clinton trolls Trump with Snapchat
Twitter, Vaughn Sterling, Hillary Clinton ad sits like a heavy anvil atop devastating @nytimes Trump headline tonight